I have to confess. I am always rather amused when someone posts a thread claiming they have created a new genre when in fact all they have done is write a paranormal romance or urban fantasy. Too often, people get lost in the “gimmicks” in their story instead of focusing on the story’s actual theme. 99% of the time, the issue is not that the author has created a new genre, but has a significant lack of genre literacy and simply does not understand the genres available. The other 1% of the time, I swear the author just wants attention. This isn’t a problem unique to indies. Big publishers often deliberately mislabel books not because they don’t know any better, but because they want to capitalize on certain demographics.