This is a short step-by-step guide to help authors create discount codes to use with Createspace.
Benefits of Discount Codes through Createspace
1. You can offer special deals to your most loyal fans. I often include discount codes in my newsletter, for example, so my most loyal fans can get titles at reduced rates.
2. You can allow contributors to group projects to get copies of the book at reduced costs for their own use instead of having to deal with the accounting issues of shipping books yourself. I do this all the time with my Quarterly magazine, as contributors often want to get additional copies and I don’t want them to pay retail prices on Amazon.
3. You can offer wholesale discounts to smaller retailers that want to sell your book but do not do business with Ingram. This is particularly useful for non-standard businesses such as flea market vendors, hobby shops, gift shops, and others that don’t generally deal with book distributors.
How to set up the codes
Go to the Project Homepage for the book you want to create a code for. Under “Distribute” Click “Channels.”
Directly below the “Createspace estore” option you will see “Discount Codes.” Click there.
If this is your first time setting up a code, click the option to create a new code. The site auto-generates a code for you to use. If you have pre-existing codes, you can instead click the option to see the full list of existing codes.
Note: The site is cumbersome in that the discount code list will show you how many times a code is used, but not WHERE the codes are used! This isn’t a big deal if you only have one or two titles. But if you have dozens of titles, you either need to keep your own list of where the codes are used, or manually check each title to see which codes are being used.
Select your code and add it to the Code listing.
Decide if you want to offer a flat dollar amount or a percentage off. Use the drop down menu to select your option.
If using a flat dollar amount, enter the amount (format: 0.00). If you selected percentage, instead enter a whole number (10 for 10$, 25 for 25%, etc).
Once you have entered your code, hit Save Changes.
Note: You cannot offer a discount for below the minimum Createspace estore price. If the discount would put you below the minimum estore price, you will get an error message.
Once you have your code, you can give that and the direct link to your book on Createspace to people to use to buy.